A city skyline at sunset with a highway in the foreground, and a logo with the text 'GERRARD MENA' overlaid on the image.

This is Gerrard MENA

Gerrard MENA is here.

Based in Dubai, serving the UAE and wider MENA, Gerrard MENA brings the Gerrard name to pastures new: a region rich in cultures and brimming with vibrant, open business environments.

With a reputation forged in London and proven across the planet, Gerrard MENA will serve existing partners in the region, and look for new connections and new relationships, too.  

We’re here to help our clients and passengers move in style, where they need to be, when they need to be.

From continent-crossing roadshows to must-be-there events, from social occasions to airport runs.

And of course with enhanced security and VIP journey planning that require extra close, specialised attention.

We can’t wait to get you moving.

Why We Are Here

We’ve always wanted a place to call home here, and Dubai is the logical spot.

And in upholding the Gerrard standard - that excellence in chauffeuring before a door is even opened – we wanted to roll up some sleeves, put hard work in, and put down roots so our partners and passengers in the region have us close.

With a focus on brilliant passenger experiences and genuine support for our customers, our Dubai team have got five key areas to zoom in on as we get things going:

Local talent, Gerrard standards

Over time, we’ll go deeper into local culture and grow what we know about working conditions to help develop a roster of local chauffeurs. We’ll educate on the core competencies of a Gerrard Chauffeur, using our hard-won insights into the craft earned over nearly 40 years behind the wheel.

Communication is key

Everyone who works with us will be an ace communicator.

We believe that the complexities of roadshow itineraries, of the needs of individual passengers and their unique circumstances, of working with specific security requirements are challenges in chauffeuring that need excellent written and spoken English, and appreciations of wider cultures and languages, too.

People who can tick those boxes will work with Gerrard MENA to help us stay sharp.

Being here, now

We love London, it’s a part of our fabric and soul.

But we’re international and when it comes to MENA, experienced in and understanding of the needs on the ground of everyday passengers and partners.

Especially so when it comes to roadshows, which are very much one of our specialities. We use only handpicked drivers and lean on years of global logistics planning experience, tackling complex itineraries, for busy people moving across continents and time zones.

And now we’re on the ground in Dubai. And when we work together, you’ll get an even more proactive partner, right next door.

Kings of convenience

By invoicing and accepting payment via local credit cards in AED through our local entity, we will deliver convenience, efficiencies and improved value to our clients.

UK bound?

By having a team on the ground, we can help when you’re in the air.

Travelling on to the UK or further afield, we’ll extend our Gerrard service to help move you in style and comfort as soon as you leave the plane.


Our Team

A bald man in a suit smiling outdoors with buildings and trees in the background.

Charles Cox, EMEA Business Development Executive

Charles served in the British Army and, following the end of his service, he joined Gerrard to work as a Security Chauffeur.

With two years in the role complete, we’re delighted that Charles will now relocate to Dubai to help ensure the smooth rollout of our Chauffeur programme and to ensure the Gerrard standard for exceptional service is upheld.

charles@gerrardcars.co.uk

Black-and-white portrait of a young woman with long dark hair smiling with visible teeth, wearing a light-colored top and a pearl necklace.

Millie Hassell, EMEA Business Strategic Executive

Millie has lived in Dubai the last 4 years. She’ll be a vital part of our new office as we focus on getting great value for all our clients and passengers. And as our very first appointment in the Middle East, we couldn’t be more delighted. Her knowledge of corporate travel, high-end hotels and lifestyle is extensive throughout the region.

Millie will head up our Middle East strategy working closely with both Danni Ewins and Charles Cox, our EMEA Business Development Executive. 

Having such an experienced resource on the ground will catalyse the growth of Gerrard Global and help us lay strong foundations on which we intend to build for many years to come.

millie@gerrardglobal.com